Tilt’s back, with a fresh new look and fresh experiences to help us see the world a little differently.
Coming out of the pandemic, we felt it was an important time to reaffirm Tilt’s impact on our work and continued commitment to discovery, with a new identity that plays on the idea of constant experimentation and evolution.
What is Tilt?
Tilt is the fuel to hcma’s creative fire. It’s where we step out of our comfort zones and explore the unknown. It’s a space to connect with artists, researchers, and thinkers; to consider unique approaches to social problems, and to celebrate the discovery process.
Tilt sparks new ideas, challenges perceptions, and brings myriad wonders into the everyday. We ask questions, without fixed answers. We learn. We unlearn. We embrace friction and value different perspectives. And we invite you to join the exploration.
New look, same commitment
Tilt’s malleable new identity reflects the ever-changing connections between people, places, ideas, and nature.
Moving away from its stoic, bold architectural approach—and inspired by the vibrancy and warmth of hcma’s new identity—the new brand plays on the idea of constant experimentation and evolution. A sea of curiosity that transforms as we continue to learn, while celebrating the magic that happens when we open the door to different perspectives and dive into new creative processes.
The result is an atmospheric brand that marks Tilt as a distinct entity, yet an integral part of hcma.
We'll be sharing more about Tilt's new identity in the coming weeks. Now it's over to you.
Step out of your comfort zone
Join in, share your ideas, and help push Tilt into places yet discovered.
Tilt experiences in your area: Sign up for our mailing list to be notified first.
Have a project that is open to collaboration? Interested in creating a Tilt experience with us? We’d love to hear more. Contact our Tilt Community Manager, Bandana at Tilt@hcma.ca.
