Ice arenas are typically designed for performance sports—a competing ground for league hockey, figure skating, and spectator events.
The City of Burnaby’s upcoming, state-of-the-art Rosemary Brown Arena elevates the best qualities of these facilities, but with a community-first approach. When complete, visitors can take advantage of two NHL-sized ice rinks, a spectator area, a kid’s play zone, and an abundance of gathering spaces for celebrations and meetings.
To ensure the facility meets the highest standards for inclusivity and accessibility, the City of Burnaby appointed hcma to deliver the facility’s wayfinding and signage—informed by their recent Inclusive Signage Guide.
Facility specific signage
The arena is intentionally designed for intuitive navigation. With clear sight lines and instinctive programming, there was no need for comprehensive directional signage. Instead, large pictograms and clear program headers help visitors navigate the building’s open-plan circulation with ease.
Inspired by the arena’s architectural finishes, the signage adopts the materiality of the space, using hot-rolled steel for over-sized change room numbers and program headers. Facility-specific pictograms for the skate shop, team change rooms, and patio icons expand on the already established Burnaby set, while a black and grey substrate complements the building’s greyscale and signature red mesh material palette.