Tactically, we design things and spaces to create a perception of value of some kind, whether it’s the value of a space, an object, a community, or a relationship that one might have with an entity. What design is ultimately doing is influencing behaviour and emotions of people. In our practice, across disciplines, we have an incredible opportunity to create social impact, and not only impact behaviours, but also influence ongoing behaviours and shape an immediate culture as a result. Design is a philosophy, in the sense that the objective is to make life easier, more enjoyable, to include, to create, or alter or influence the perception that one might have with something so far. It’s a tactical philosophy.