Tilt is the fuel to hcma’s creative fire. It’s where we embrace the friction that sparks new ideas.
In 2022, hcma relaunched Tilt, its in-house curiosity lab as a renewed commitment to curiosity applied—the spirit that permeates each and every area of our practice. The refreshed identity aims to reflect the ever-changing connections between people, places, ideas, and nature, inviting staff, together with local artists, researchers, and thinkers, to explore with intent.
Made up of infinite T’s, I’s, and L’s, it emulates the ephemeral nature of continuous discovery as an atmospheric brand that gently complements the warm and vibrant hcma identity.