Ganges Gathers brand identity

Rooted in co-creation

The island is home to a diverse mix of artists, retirees, local workers, and members of the Hul’q’umi’num and SENĆOŦEN speaking peoples—all passionate about the village.

To invite shared input and support Ahne’s Studio’s co-creation engagement approach, our goal was to create an identity that made everyone feel represented.

Through a visioning exercise, we asked the Local Trust Committee to share their feelings about Ganges Village and what it means to them and the community. “Togetherness” emerged as a predominant theme, and after a few concept iterations, we introduced Ganges Gathers.

Centred around a 70’s vibe with warm pastel colours and hand drawn illustrations, the identity mimics the feel of the island and the local ecosystems that support it, while the naming system introduces “Shiya’hwt/SYOWT” front and centre to respectfully acknowledge the Hul’q’umi’num and SENĆOŦEN speaking peoples.

Together, the concept evokes feelings of belonging, community spirit, and local affection, playing into the artistic spirit of the island.

A call to action

Ganges Gathers acted as a call to action for people to come together and share their ideas for the future of the village—with over 533 people participating in surveys and visioning sessions.

The next phase will see the project team analysing issues of land use development, transportation and mobility, housing, cultural and archeological protection, climate change resiliency, infrastructure servicing, and protection of aquifers and biodiversity.

To learn more, visit the dedicated Ganges Village Area Plan website.