Being empowered to bring forward new ideas and making positive changes that contribute to the greater good inspires me.
Farin loves leading pursuits. For her, the role allows her to combine the skills she's honed through her formal education and past work experience: writing, designing, and project management.
Having been immersed in the business of architecture for over nine years, she speaks the language fluently. She's had the good fortune of being able to learn and absorb an incredible amount of knowledge from colleagues and peers across the industry, shaping her understanding of the built environment and design excellence. She now harnesses this acumen to enhance hcma's marketing efforts, developing pursuit strategies, coaching team members, and developing internal processes to ensure consistent, high-quality submissions.