More Awesome Now Laneway Activations

  • Location

    Vancouver, BC

Imagine if instead of avoiding Vancouver’s downtown laneways or just using them as a shortcut through the city, you actively sought them out as spaces to socialize and play? #MoreAwesomeNow reshapes laneways into engaging, accessible public spaces that contribute to the vibrancy of Vancouver.

Community Impact

Laneways serve an important business function, but for a big part of the day they are underused and full of potential. So we asked, if we make our lanes more appealing, could they become public spaces? More Awesome Now is an experiment in turning laneways into places of discovery – friendly, accessible, and lively parts of the urban streetscape.

Charles Gauthier, President & CEO, DVBIA

Design Challenge

HCMA partnered with the City of Vancouver and the Downtown Vancouver Business Improvement Association (DVBIA) to transform three alleyways from utilitarian service corridors into bright, playful public spaces. These spaces are shared by people and vehicles, which continue to access the lane for service purposes.

This project was made possible through the collaboration and engagement of property owners, tenants and visitors who share the responsibility for enjoying, cleaning and monitoring each alley.


In 2015, the DVBIA conducted ‘Re-imagine Downtown Vancouver 2040’, a collaborative visioning process. Public space emerged as a major theme; 11,000 Vancouverites said they wanted “more public space, including plazas, rooftop patios and alleyway activations”.


HCMA Response

We know the cost of land is a challenge to creating more public space in Vancouver. Transforming the City’s laneways was identified as an affordable solution and one that has been successful in other cities across the world.

Each laneway transformation has an identity and theme in contrast with its surrounding area. In juxtaposition to its location in the heart of the business district, the reimagined Alley-Oop laneway is themed “Play”. Bold pink and yellow paint, basketball hoops and furniture act as a beacon to those working in Vancouver’s business quarter, encouraging them to play, exercise and socialize in the space. Since opening in 2016, the number of pedestrians using Alley-Oop has more than doubled (from 30 an hour to 73), and where men made up about 75% of alleygoers before, they now represent only about 58%. These numbers suggest that the More Awesome Now project has created a much busier, more welcoming place.

The second reimagined laneway will be east of Granville Street between Smithe and the third is planned for Robson Street, south of Alberni Street between Burrard and Bute.

Design Process

Boldly re-imaging downtown laneways can bring vibrancy to underutilized spaces in the city year-round. The City is thrilled to be working with community partners to enhance Vancouver’s walkability, liveability and sense of creativity one laneway at a time.

Margaret Wittgens, City of Vancouver Director of Public Space and Street Use