How do we innovate in a rapidly changing world?
HCMA Architecture + Design is pleased to welcome Johnathon Strebly as Director of Creative Services and to announce the promotion of Eli Harris to Director of Creative Strategy. Their design industry expertise will support the further growth of our +Design service offerings and foster collaboration throughout our studios.
“Our +Design team have been instrumental in the exploration of new opportunities to create a positive impact in our communities, from public engagement strategies to in-house communication design services. We have been overwhelmed by the response and impact this team has had, and are excited to have these creative voices benefiting your projects,” Managing Partner Darryl Condon.
“HCMA has committed itself to seeing past conventional processes and embracing cross-pollination in ideation and production. As a director of the +Design team, I hope to challenge and contribute to the contemporary fabric of design today and tomorrow,” Johnathon Strebly.
“Life in the ever-changing fashion industry has taught me the importance of looking to the future, a practice that can yield profound insights for both our core architectural endeavors and our +Design pursuits. By developing an informed picture of possible tomorrows, we position ourselves to design successfully for the future,” Eli Harris.
These two new roles enable Director Mark Busse to expand and develop our TILT Curiosity Labs. Initiatives he’ll be focusing on include the production our first TILT publication, growing our artist in residence program, producing creative experiments, and hosting more community and in-studio events.
Director of Creative Strategy
Eli joined HCMA in 2015 with a mandate to streamline our internal processes. Her fashion design industry experience and expertise in global trend research positions her to challenge, question, critique, and inform our practice. In her new role she will look at macro trends, creating a picture of what the world we are designing for might look like, allowing us to better address our society’s needs as they arise.
Director of Creative Services
As a design director, mentor, educator, and advocate for creativity, Johnathon has encouraged growth and change in creative industries for decades. He founded brand strategy and communications agency The Notice Group in 2000 and is the current president of The Society of the Graphic Designers of Canada. His unique skills and expertise will be instrumental in the growth of our +Design services.