Unbelievable, an exhibition by HCMA and the Museum of Vancouver (MOV) is now open to the public! We delved deep into the vaults of MOV to showcase some of Vancouver's most valuable treasures. Unbelievable features contested objects, storied replicas and iconic artifacts for a mind-bending exploration of the role stories play in defining community – and what happens when these tales can't be relied upon.

We currently live in a post-truth world full of fake news, alternative facts and falsehoods, where literally nothing can be taken at face value. In Unbelievable, we look at the contradictory and unbelievable stories behind MOV's treasured artifacts, challenging visitors to look differently at the world and facts.

Our team provided exhibition design including graphic identity, communication, and experiential design for this exciting project.

Museum of Vancouver is open 7 days a week with late night openings Thursday-Saturday. Visit the exhibition now for a mind-bending exploration of the role stories play in defining community – and what happens when these tales can't be relied upon.

 

Stories are how we create our community and nation. They are literally a matter of life and death, possessing the power to bring us together or tear us apart,” says Gregory Dreicer, MOV Director of Curatorial and Engagement. “A shockingly diverse collection of objects will provoke laughter, nostalgia, and fear. What unifies them is not the physical objects themselves – but the contradictory and unbelievable stories that surround each of the treasures on display. We are taking people deep behind the scenes – in order to explore the creation of stories and how they define our past, present, and future.” 

 

Press for Unbelievable: